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Free A/B Testing Platform From Google Is Now Available

This week, Google opened up its A/B testing platform to anyone who is interested. This platform was previously only available in beta form to a select group of businesses.

Google Optimize is a tool small businesses can use to test out different versions of their website to see which version performs best. Google also offers a paid version of the platform, called Google Optimize 360. Both versions allow you to do the same things, but 360 enables you to run more concurrent tests.

Built on Google Analytics, this platform aims to show you “which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.”

Access Google Optimize today by visiting the Optimize login page. Note: You will need a Google account and Google Analytics account before you can proceed.