Blogging is a great way to create value for your brand. It helps you connect with your target audience on a deeper level, giving them insight into the day-to-day of your business. Beyond giving your small business a voice, blogging comes with tangible results that may garner you more business and authority in your field. In fact, small businesses that consistently maintain a blog experience 126% more lead growth compared to those that do not.
Here, we discuss why blogging is important for small businesses and share several blogging ideas to help get you started.
What Are the Benefits of Blogging for Small Businesses?
Blogging is beneficial for small businesses for several reasons:
- Improves Your SEO Rankings: Blogging is a powerful way to help your website rank higher on search engine results pages (SERPs). By targeting keywords your target audience is likely to search, you increase your chances of them finding you organically.
- Builds Credibility: Through blogging, you can show your target audience that you are a thought leader in your industry by providing useful information and insights on relevant topics.
- Increases Conversion Rates: Your blog is the perfect place to include a call-to-action. For example, you can entice customers to sign up for your newsletter or download a free offer in exchange for their contact information. You can even share your blog posts on social media to get your followers to visit your website.
1. Share Updates About Your Company
Your small business blog is a great place to house your important news and updates. Whether it’s a new office space or product offering, this gives readers insight into what’s happening. In addition to text, be sure to include videos and photos to create more engaging content. For example, you could embed a video that gives a tour of your office or share photos from a team-building event.
2. Show You Are a Subject Matter Expert
While blogging is a great way to showcase your brand, it’s important to balance promotional content with non-promotional content to keep your audience engaged. Make sure everything you write isn’t simply a sales pitch, otherwise they may seek more authentic content elsewhere. One way to do this is by writing about topics that are relevant to your industry. Use a keyword search tool, such as Google Trends, to research search terms that might be of interest to your target audience.
3. Highlight Successful Client Experiences
Use your blog to showcase positive testimonials or successful client experiences. You could write it in a case study format, outlining the problem your customer was experiencing, how you solved that problem, and any positive outcomes. Be sure to include before and after photos to make a real impact on your reader.
4. Give a Glimpse Into Company Culture
You can use your blog to highlight team-building activities, employees of the month, or general in-office shenanigans. Doing this personalizes your brand and shows you have a positive company culture. It also can leave a lasting impression on readers and influence them to support a company they feel good about — bonus points if you can incorporate lighthearted humor or uplifting content.
5. Invite Collaborators to Guest Blog
Need a break from blogging? Inviting a guest blogger is a great way to fill in your content calendar while offering a new perspective to your blog. This is a fun way to change things up and show your audience that you partner with high-quality professionals.
There are countless topics to blog about as a small business owner. By planning out your content calendar, you can ensure you are regularly engaging with your audience and driving traffic to your website. If you need help getting your blog started or producing content regularly, contact us here or call 920-214-4025. We help all sizes of businesses create effective and engaging blogs.
