According to recent research by the Pew Research Center, Facebook remains the most popular social media platform by far.
In their 2016 social media update, Pew found the following:
- 86% of American adults are online
- 79% of that audience is on Facebook
- Instagram is the next most popular social platform, with 32% of online adults using the site
- 92-95% of users on Instagram, Pinterest, LinkedIn and Twitter also use Facebook
When it comes to daily usage, Facebook also leads the way; 76% of its audience logs in daily. About 51% of Instagram users check in daily. The majority of users on all other platforms log in weekly or even less often.
