While July seems early to start thinking about the holiday season, it is the perfect time to begin thinking about your holiday marketing campaigns. Facebook wants to help your business have the most productive season yet. They have recently rolled out new holiday insights that will allow users to see analytics, trends, buying habits etc. and have data available for you to compare to for 2018 and 2017. There is an option to make it relative to your own location as well.
In addition to these insights, they also released a 2019 Holiday Insights Guide that will aid the users to find what is currently trending. The insights tool as almost 30 searchable insights, from 25 trending categories. It is also available in 17 languages. In addition to the market research, it also offers data about purchases including in-store, via Messenger and post-purchase trends.
With tools including events, Facebook Marketplace and profile data mining, Facebook offers a lot of options for businesses looking to further their digital marketing efforts. Owning a business can take a lot of your own precious time. Turn to a trusted digital marketing agency to get your holiday marketing campaign set up and running for a successful 2019 holiday season.