Bing announced on December 12th a beta release of a new analytics tool, called Clarity, that will allow webmasters to see how users interact with websites. Those who own websites can use Clarity to replay user sessions, gaining insights to optimize their websites for better engagement and an improved customer experience. The tool is free and open-source, giving users the ability to collect mouse movements, touch gestures and clicks.
If you choose to add your website to the waitlist, once your website is approved, you’ll receive a code to add to your website for the program to start gathering data. Domains such as .com, .edu, .au and .uk all currently work with the tool.
Sources: Marketing Land