Bing announced on December 12th a beta release of a new analytics tool, called Clarity, that will allow webmasters to see how users interact with websites. Those who own websites can use Clarity to replay user sessions, gaining insights to optimize their websites for better engagement and an improved customer experience. The tool is free and open-source, giving users the ability to collect mouse movements, touch gestures and clicks.
Bing states that Clarity works with any HTML webpage on desktop and mobile. It works through placing a small piece of JavaScript on the website. The tool is only available to site owners through their Microsoft account. Currently, Clarity is in beta, which means projects created in Clarity will go on a wait list until there’s room for more.
If you choose to add your website to the waitlist, once your website is approved, you’ll receive a code to add to your website for the program to start gathering data. Domains such as .com, .edu, .au and .uk all currently work with the tool.
Sources: Marketing Land
