AdWords Expands Customization Capabilities

Advertisers looking to make greater impact with their Google AdWords campaigns now have more control. This month, Google announced updates to Ad Customizers: using default values and IF functions. These new capabilities allow you to deliver specific text based on audience, device and much more.

Expanding on Google’s announcement, columnist and former Google employee Frederick Vallaeys provides greater insight into the many ways you can optimize your ads for increased relevancy, and thus increased conversion. For instance, you can:

  • Use default fallback text
  • Add a countdown timer
  • Change text based on device usage
  • Deliver text specific to user location
  • Alternate text based on time of day

Read Vallaeys’ article on Search Engine Land for further insight.