Attribution
Identifying Which Marketing Efforts Provide the Best ROI
It is safe to say that not all advertising channels are equal. For instance, they do not all deliver the same return on ad spend. And it is safe to say that most customers interact with a brand more than once and in a variety of ways before making a purchase. This fact has led marketers to begin measuring performance using attribution modeling.
Marketing attribution identifies a set of events that deliver a defined conversion and then assigns a value to each of the channels or touchpoints along the path to reach the conversion goal. This generally means that one channel will not receive 100% of the credit when analyzing what generated the conversion. Having this data at hand will help you identify the true return on ad spend for the various channels you have in market. It will even help you allocate your advertising budget more effectively, especially when working with a finite advertising budget and you are on the fence about cutting certain channels.
At Legit Click Media, we will help you identify the right attribution technology to use to support your marketing efforts. We can also integrate that technology across all of your channels and help you interpret and analyze the results so you can make better and more insightful marketing decisions. To speak with one of our marketing specialists about your interest in attribution technology, call us at 414-465-2285 or send an online form to our Greater Milwaukee area agency.
Do You Know Which Attribution Technology Is Right for You?
Identifying the right attribution platform can be a complicated task. You have to know what it is, what its capabilities are, its costs, and if it’s a good fit for you and your needs. Figuring this out can be time consuming and delay your internal resources from meeting other important deadlines.
When you partner with us, we will take care of all the heavy lifting and act on your behalf to identify the right solution. We know there are platforms to meet a variety of needs. Some are small, while others are at an enterprise level that range in price. Working with a company that already has established relationships, a standard integration process and a reporting methodology can save you time and costs in the long run.
What Do You Do After Identifying a Solution?
You have chosen a free or more complex, enterprise-level solution. Now, you need to integrate it. Some providers may do some or all of the integration for you, but often this is not the case. It is likely that you will need to place pixels throughout your website pages, tag your external links, setup reports and more. These steps require a partner that has a firm grasp on the right process and approach.
Integration is not typically a quick process, especially for larger organizations with multiple marketing channels across many markets. As such, starting it off on the right foot will go a long way toward timely and successful integration.
Request Your Free Marketing Analysis
Taking the next step, changing vendors, or just starting to expand your marketing activities can be a daunting task. Where do you start? Who can you trust? What should my budget be? These are among the most common questions that we see people asking when looking to make a change. Let us alleviate your concerns and help get you started—at no cost to you!.
We will conduct an introductory meeting with you to get to know you and review your current marketing efforts. From those meetings, we will prepare an analysis that helps identify your strengths, weaknesses and the opportunities that lie ahead with a vendor of your choosing. If you choose to work with us, great! In the end, we want you to be successful and find a partner who can help you today as well as several years down the road. Learn more…
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