Establishing Your Brand & Building Trust

When we first start out working with you in this space we get to know your business, your product catalog, promotions you’re running or have run in the past, as well as the success or failure of your past campaigns. Having as much information as possible about your business will help us as we work to establish your brand and build trust with various affiliate networks.

To communicate on your behalf, we must have a firm grasp of the various products you sell and their associated conversions rates. Once we have this information, we can negotiate commission fees and begin the process of creating an affiliate program.

What You Can Expect

While we are establishing an affiliate partner for you and agreeing to terms on commission fees, we are also conducting a variety tasks to ensure a successful program. These tasks include:

• Conducting competitive intelligence: Where are your competitors advertising; what promotions are they running; what positioning do they have; what are their key messages
• Creative auditing: Identifying what creative you have and what you need to be successful; we can create all necessary creative as needed
• Identifying channel growth opportunities: Are affiliates pushing product via paid search channels
• Building out program: Developing product feeds, setting up links, placing pixels, identifying the best price points, and integrating attribution and analytics technology where applicable

As your program runs, we will work to identify which affiliate websites are starting to drive the most conversions. From there, we can begin the optimization process to further improve performance.