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New Report Identifies Most Effective Paid-Search Ads

A new report by Clutch has found that the most effective paid-search ads are those that directly answer searchers’ queries. In fact, one-third of consumers clicked on paid-search ads that directly answered their searches. This report was based on data from a survey of...

Google Now Allowing Users to See Related Search History

A new update by Google allows users to see their related past search history with a new card on the results page. Google will show users the links to pages they’ve visited in the past and the searches that lead to those pages. The tool will also let users mark a page...

Facebook Adds CTA Stickers to Stories

Social media giant Facebook has released a new set of call-to-action (CTA) stickers for Pages. This will allow businesses to use Stories more effectively through direct response. The new buttons look the same as the options available in the header of business Pages,...

Twitter Delivers Timeline Updates as Promised

On December 18th, social media giant Twitter released an update for iOS devices. The update allows you to switch between an algorithm-generated timeline or a timeline that shows you the most recent tweets first. To get started, you must update the app to the latest...

Bing Releases New Open-Source UX Analytics Tool, Clarity

Bing announced on December 12th a beta release of a new analytics tool, called Clarity, that will allow webmasters to see how users interact with websites. Those who own websites can use Clarity to replay user sessions, gaining insights to optimize their websites for...

Google Launches New Q&A Structured Data

Google has announced its expanding support for rich results within the Question & Answer pages online. After testing this update a year ago, the company is now widely expanding the capability. Google is changing the format, using a carousel of answers under a...

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