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Google Debuts Shoppable Image Ads Ahead of the Holidays

For advertisers on Google, attracting new customers just become even easier than before. This week, Google announced two new ad formats for retail and brand advertisers ahead of the holiday season. These formats will deliver unique shopping experiences on third-party...

Twitter Tests New Reply Layout to Increase Engagement

Twitter is now experimenting with a new set of variations for tweet interactions and they are asking for feedback on their new mock-ups. The mock-ups are just that: mock-ups preparing for finalization. Twitter is testing a couple different options right now. Through...

Facebook Ad Pixel Added to Facebook Group Insights

Facebook places emphasis on community-driven experience. Because of this, Facebook is trying hard to build out its Groups platform to try and convince businesses and advertisers that it’s worth their time. They launched their Group Insights module in June of last year...

New Earnings Report Shows Decline in Snapchat Users

Snapchat recently announced they discovered a decline in platform users during their Quarter 2 report. In the last quarter, the company, Snap, Inc., has dropped from 191 million daily activities to 188 million. Other social media platforms such as Facebook and Twitter...

Advertisers Spending More Ad Dollars on Instagram & YouTube

New quarterly and year-over-year financial reports are out, and they’re showing massive moves by advertisers regarding where they are spending their paid social dollars now. Once the main go-to for social media advertising, Facebook has ceded first place in ad spend...

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