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The Latest News From Legit Click Media

Stay up-to-date on the latest news and trends in digital and traditional media.  We are always on the lookout for interesting stories, updates, and industry news and do our best to share these updates with you here. Please contact us with any questions that you may have about our updates.

Facebook Launches New Cost Cap Bidding Strategy

Advertisers who use Facebook will soon have a third bidding option in addition to bid cap and target cost. The new cost cap bidding strategy will help advertisers maximize cost-efficiency and overall results. According to Facebook, “It is an average amount we try to...

[New Survey] Concerns Exist Over Marketing Automation

Marketing automation is a rising trend among many businesses looking to save time. For some, however, it’s seen as a rival against a more personal connection between brands and consumers. The folks at Social Media Today have released their survey, State of Marketing...

Google Ads Keyword Planner Unleashes New Features

Google has unleashed a plethora of new features for Keyword Planner users. Some of these new updates, such as the “add to existing campaign” option, are older features now existing on the new Google Ads UI. Among the features is the ability to add up to 10 seed...

Instagram Rolls Out In-App Checkout for Brands

Instagram has begun to roll out an in-app checkout feature for a select number of e-commerce brands. This will allow users to purchase products without ever leaving the Instagram app. Currently, the launch includes 23 brands including Dior, MAC Cosmetics and Adidas....

Bing Improves Search Term Reporting in Ads

Bing announced new search terms management capabilities on Monday. According to Bing, “Bing Ads has expanded search terms management capabilities to include shopping campaigns. You’ll now have more visibility and control over search terms than ever before in a single,...

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