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Bing Improves Search Term Reporting in Ads

Bing announced new search terms management capabilities on Monday. According to Bing, “Bing Ads has expanded search terms management capabilities to include shopping campaigns. You’ll now have more visibility and control over search terms than ever before in a single,...

Google Adds Voice Input to Mobile Web Search 

For Android phone users, using voice search on Google Chrome just got a lot easier. Although users could already use the Android keyboard microphone to search this way, there are some key differences with this latest addition from Google. As in the past, Android users...

New Report Identifies Most Effective Paid-Search Ads

A new report by Clutch has found that the most effective paid-search ads are those that directly answer searchers’ queries. In fact, one-third of consumers clicked on paid-search ads that directly answered their searches. This report was based on data from a survey of...

Google Now Allowing Users to See Related Search History

A new update by Google allows users to see their related past search history with a new card on the results page. Google will show users the links to pages they’ve visited in the past and the searches that lead to those pages. The tool will also let users mark a page...

Facebook Adds CTA Stickers to Stories

Social media giant Facebook has released a new set of call-to-action (CTA) stickers for Pages. This will allow businesses to use Stories more effectively through direct response. The new buttons look the same as the options available in the header of business Pages,...

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