In recent days, digital advertisers have been seeing sneak peeks of Facebook’s new Ads Manager. With the update, advertisers will see some changes that should improve the usability of the platform.
Some have reported that the new look is similar to Reddit with navigation tabs at the top being replaced with drop-down menus. Even with the new changes, the right-side editing panel looks to be staying—for now.
Those who use Facebook Ads Manager will need to spend some time getting used to the new platform as soon as it’s released. Often, the transition from one interface to the next is difficult. But the new Ads Manager looks to be designed for a simpler transition, resulting in higher productivity for setting up, managing, and analyzing existing and new campaigns.
There’s no release date set by Facebook as of yet. According to Facebook spokesperson Joe Osborne, “We’re always testing out ways to improve our interface but have nothing new to announce at this time.”
Sources: Marketing Land