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Mobile Apps Leading Way for E-Commerce Sales

Criteo, a leader in commerce marketing, recently announced its latest report involving global commerce and omnichannel usage. This report shed light on e-commerce and mobile sales for retailers. According to Criteo, Shoppers in the U.S. are browsing and buying across...

Search Outpaces Social in Delivering Website Traffic

According to new data from Shareaholic, search drove more traffic to website than social did in 2017. This is the first time that search has outpaced social media in delivering website traffic since 2014. Specifically, Search traffic delivered 34.8% of website...

Email Personalization Tactics Preferred by Consumers

LiVECLiCKER and The Relevancy Group recently released research results based on two separate surveys involving email personalization tactics. One survey involved personalization preferences on the part of consumers; the other involved top tactics used by...

More Updates to Facebook Pages May Affect Organic Reach

Facebook is rolling additional updates that may affect Pages organic reach. The latest update involves how Facebook will count a Page’s organic impressions based only on when that Page is viewed on a user’s screen. This “viewable-only” methodology brings organic reach...

Google Users Can Now Mute Repetitive Remarketing Ads

Ad remarketing allows website owners the ability to directly target ads at people who visited their websites without taking any action. Remarketing, or retargeting, has been a popular way to reach a specific, interested audience. But, as of yesterday, Google updated...

Facebook Reports Out on Ad Watch Time Across Various Formats

Facebook published a blog post this week illustrating ad watch time and how that time varies based on the ad’s environment: In-stream video ads, called “non-skippables” by Facebook, performed best—and out-perform live TV when it comes to keeping audience attention....

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