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Google Makes Two Updates for Greater Keyword Insight

This week, Google rolled out two updates that allow search marketers greater insight into keyword data. First, Google Search Console (GSC) rolled out keyword attribution. While the rollout does not include all data, as Google used to provide, you can now view exact...

Facebook Suspends 200 Apps for Possible Misuse of Data

Nearly two months ago, Facebook suspended Cambridge Analytica for using an app to exploit user information. Since then, the platform has suspended an additional 200 apps for possible misuse of data. After the Cambridge Analytica event, Facebook stated they would begin...

Facebook Now Testing “Premieres” Video Format

Facebook has announced that the new “Premieres” video format is being tested by creators and shows, anticipating a rollout soon. The format will allow Facebook users and advertisers to upload prerecorded video as live footage. Like Facebook’s livestream, the new...

Instagram Announces Easier Stories Advertising

Instagram has announced that advertising using “Stories” will now include automatic full-screen support. When an advertiser uploads a creative piece that is landscape or square, Instagram will automatically transform it to fit full screen. These changes come after...

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