Google confirmed Wednesday, August 1st, via Twitter that they have released another broad core algorithm update. Those who are keeping a close eye on their rankings and traffic noticed shifts as of yesterday morning. According to Google, they confirm some broad algorithm updates multiple times per year. Others may not be confirmed or recognized by Google at all.

The company states that their advice to webmasters for this update has not changed since the last updates in March and April:

“There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

Google focuses these updates on improving search for all users.

“As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.”

Google is urging those with websites to focus on creating high-quality content, instead of focusing on tweaking things to follow the algorithm.

Sources: Search Engine Land

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