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Hacks to Boost PPC Campaign Results

Hacks to Boost PPC Campaign Results

Let’s make one thing clear before we dive in: There is no one website hack that you can use to improve pay-per-click (PPC) results. Rather, great results from a PPC campaign are cumulative and come from ongoing efforts to tweak AdWords, content, SEO and other aspects...

8 Common Myths About Social Media Marketing

8 Common Myths About Social Media Marketing

Social media has been around for decades now. Which means using social media for promoting businesses, products and services isn’t new. Yet, many myths about social media marketing exist. We’re here to bust the most common myths about social media marketing. Top 8...

7 Strategies for Building a Social Media Following

7 Strategies for Building a Social Media Following

Having a strong presence on social media allows you to target your marketing, learn about customer likes and dislikes, and increase brand awareness. But there are many social media platforms competing for consumer attention. How can you ensure that attention turns...

The Best Metrics to Monitor on Social Media

The Best Metrics to Monitor on Social Media

You’ve invested in social media for your ecommerce business. But how do you know whether that investment is getting results?  Are you clear about which social media platforms are working for you? Do you know which platforms to drop or adjust strategies on based on low...

The Ultimate SEO Guide for Product Detail Pages

The Ultimate SEO Guide for Product Detail Pages

Your ecommerce website’s homepage looks great and is getting solid traffic. But you’re struggling to turn more visitors into customers. What can you do to fix it? One of the best ways to convert visitors into paying customers is to focus on the pages that describe...

5 Common SEO Mistakes That Can Harm Your Website

5 Common SEO Mistakes That Can Harm Your Website

Search engine optimization has been around for a while. In fact, it’s been around long enough that specialists have figured out not only what works, but what doesn’t work. Below is a list of five common (yet easily fixed) SEO mistakes that search marketers know can...

SEO vs PPC: Are They Different? Why Should You Care?

SEO vs PPC: Are They Different? Why Should You Care?

If you are new to marketing your products or services online, you have probably heard people speak about things like SEM, SEO and PPC. But, they seldom actually explain what the acronyms signify or why someone interested in online marketing should understand the...

Increase Blog Traffic With These 9 Simple SEO Steps

Increase Blog Traffic With These 9 Simple SEO Steps

A blog is a great tool for business marketing. It offers numerous benefits to businesses who can maintain their blogs. For instance, a blog: Increases your authority as a knowledgeable provider of whatever goods or services are your primary focus Introduces your...

6 Social Media Marketing Tactics to Apply Today

6 Social Media Marketing Tactics to Apply Today

Social media is an extremely effective marketing tool when used correctly. Social media marketing can consume enormous amounts of time, however—time that you could devote elsewhere. To use social media effectively it is important to select tactics that have a proven...

Easy-to-Follow SEO Checklist for Your New Website

Easy-to-Follow SEO Checklist for Your New Website

You just launched your new small business website. Congratulations! But launching isn’t enough. If you want your site to appear in search results, you need to incorporate on-page SEO. Aren’t sure whether you’ve optimized your site well enough? Follow this checklist to...

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